Describes the response in the competitive Southwest tariff reduction and the results, resulting in action before the end of March 1973, when the leadership must make additional decisions on marketing strategy, both short-and long-term consequences. Southwest Airlines (C) should not be used with this case. "Hide
by Christopher Lovelock Source: Harvard Business School 7 pages. Publication Date: December 1, 1974. Prod. #: 575061-PDF-ENG
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