In 1994, both United Airlines and Continental Airlines launched the airline-to-airline to compete with Southwest Airlines. From 1991 to 1993, Southwest increased its market share of the critical West Coast market from 26% to 45%. Believes, as Southwest has developed a sustainable competitive advantage and emphasizes the role of human resources as a tool for successful implementation. Asks whether competitors can successfully imitate the Southwest approach. "Hide
by Charles A. O'Reilly, Jeffrey Pfeffer Source: Stanford Graduate School of Business 27 pages. Publication Date: January 1, 1995. Prod. #: HR1A-PDF-ENG
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