After over 40 years of service, the company was facing some major challenges. Legacy carriers in the United States had become more proficient, and also the current megamergers together with Delta /Northwest and Continental /United were shaking up the business.
Smaller companies like JetBlue and Allegiant were pressuring Southwest's price-advantages and low- fare focus. A leading internal challenge for Southwest would be managing its acquisition of AirTran. To make the acquisition a success, the company would have to integrate a workforce of more than 8,000 and new markets that comprised non-U.S. destinations. Additionally, high fuel costs were a continuing challenge, and Southwest's wages were among the greatest in the business.
Southwest Airlines case study solution
PUBLICATION DATE: July 15, 2013 PRODUCT #: TB0333-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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