As Southwest approached its 40th year of service, the company faces a number of serious problems. The legacy carriers in the United States has become more efficient, and the recent mega-mergers with Delta / Northwest and Continental / United shaking up the industry. Small companies like JetBlue and Allegiant put pressure on the South-West economic benefits and low-cost focus. The main problem for the inner Southwest will manage its acquisition AirTran, a deal announced in late 2010. To purchase a success, the company has to integrate workforce of more than 8,000 (about 25% of the south-west), the fleet of aircraft differ from Boeing 737s used by Southwest, and in new markets, which included non-US destinations. "Hide
by Andrew C. Inkpen Source: Thunderbird School of Global Management 16 pages. Publication Date: February 16, 2011. Prod. #: TB0261-PDF-ENG
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