Southwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision about which of the two new cities to open, or to add new long-haul routes. With windows on the south-west of strategy, operations, marketing and culture. "Hide
by James L. Heskett, Roger Hallowell Source: HBS Premier Case Collection 29 pages. Publication Date: August 1, 1993. Prod. #: 694023-PDF-ENG
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