Southern Chair Company: No Time for Sitting Around! Harvard Case Solution & Analysis

Before the turn of the century, North Carolina was the heart of flourishing furniture manufacturing. Nonetheless, competition from international manufacturers, the rise of Internet retailers, and also the turbulent U.S. economy created considerable challenges and changes for the sector. Many U.S.-based firms left the sector due to international competition and poor financial performance. Robert Drake remained dedicated to the long term health of his production business and expected that his business wouldn't join the ranks of his former, now defunct, competitions. In this case, while contemplating key components of the business trends in outside surroundings and Robert's private goals for the company, the reader steps into the shoes of Robert Drake to produce a strategic plan for Southern Chair Company.

This is just an excerpt. This case is about SALES & MARKETING

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