In late 2008, Christoph Sutter, CEO of South Pole Asset Management Carbon, reflected on the early success of the firm in the event of carbon credits in developing countries, and sell them to governments and companies that seek to offset their greenhouse gas emissions voluntarily or to meet regulatory obligations . Strategy of early South Pole has been focused on the person who takes the first step in a niche market for premium quality carbon credits. But as the market develops in the face of considerable uncertainty policies, Sutter wonders what the strategy of the South Pole should be in the future. This study may facilitate the discussion of environmental markets, the opportunities for entrepreneurship raised by new environmental regulations and the problems in the markets of tradable permits to pollute. "Hide
by Forest Reinhardt, Jost Hamschmidt, Mikell Hyman Source: Harvard Business School 29 pages. Publication Date: 19 November 2008. Prod. #: 709030-PDF-ENG
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