Souk el Tayeb, the farmers' market, and Tawlet, the farmers' kitchen are two legal entities, the former adopting the legal construction of an NGO and the latter, an income generating business, joined by one vision namely to "observe food and customs that unite communities and support small-scale farmers and manufacturers and a culture of sustainable agriculture." Souk el Tayeb founder, Kamal Mouzawak , first found a farmer's market, Souk el Tayeb, in May 2004 in Beirut, Lebanon.
The idea was to develop a communal space for farmers all over the country to sell their organic produce and products. The overarching vision was in parallel boosting and supporting the agricultural sector in Lebanon and to produce a platform that joined different people observing food, culture and conventions. His business associate and Mouzawak were in the process of brainstorming ways to scale the impact of their social company while not compromising quality standards and meeting the ever looming challenge of financial sustainability.
Souk El Tayeb The Good Food Market in Lebanon case study solution
PUBLICATION DATE: January 09, 2012 PRODUCT #: W11589-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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