Color cases should be printed in colour, in order to exploit their effectiveness. The fine art auction company has remained a duopoly over its 250 year history. Sotheby's and Christie's Inc. dominates the industry. As we enter unprecedented economic times, as technology pushes infiltrating almost all areas of business, and as new competitors fight to enter the fine art sales space, these two auction houses explore modifications to their business model.
Some attempt by both organization have started but are in the infantile period and consequently the success of these initiatives is completely unproven. Sotheby's and Christie's must determine whether to keep investing in these ancillary facets of their processes and the way to respond to this economical and cultural turning point.
Sotheby's and Christie's Inc. case study solution
PUBLICATION DATE: July 14, 2009 PRODUCT #: 710412-HCC-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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