Sony has proved herself as a successful innovator in the technology industry, but the recent few massive setbacks by the company arouse the criticism by the analysts about its long term viability and has shaken the confidence of many of its shareholders.
In 2013, Sony marked a significant rise in its revenue after launching the PlayStation 4 in the North American market, to be followed by releases in the UK and Japan. The company expects the same rise in sales as it experienced from its PlayStation’s two precursors.
The case determines the strategy of the Sony to ensure success for the launch of the PlayStation 4 and describes the idiosyncrasies of the gaming console industry.
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