Kazuo Hirai, president and group CEO of the Sony department charged with fabricating the PlayStation, is faced with a strategic crossroads as he decides which target demographics and practical components to concentrate on with the PS4.
He reviews the history and dynamics of the video gaming industry-including the importance of first-mover advantage as it pertains to new technology-in an effort to call its future. What's next-both for gaming in general and for home game consoles in particular -and what place should Sony be vying for in the minds and pocketbooks of the gaming people?
Sony Playstation 4 Aim and Fire case study solution
PUBLICATION DATE: October 11, 2011 PRODUCT #: UV6389-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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