Larry Scott, the novel CEO of the Women's Tennis Association, arrive amidst chaos. Opposing interests clash over. Consequently, the board members who represent them are evenly split and feel conflicted about their job.
They are unsure of how to assist their constituents while also fulfilling their responsibility of oversight of the WTA as a whole. In order to make women's tennis more popular and lucrative, Scott must find a way to get the board of directors to resolve their differences and work collectively for the greater good of the organization.
Sony Ericsson WTA Tour (A) case study solution
PUBLICATION DATE: July 15, 2008 PRODUCT #: 409018-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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