In April 1997, senior management at Sony Broadcast and Professional Europe (BPE) has focused on the creation of the concept of virtual reality. BPE departs from the confederation of national companies to the sale of a number of geographically distributed business groups serving the whole of Europe. Infrastructure is put into effect to support the team. Immediately operational opportunities and challenges is the implementation of SAP R / 3, should go live in a few weeks, and the radical reorganization of the supply chain's BPE. Key considerations are the increased use of air transport between factories in Japan and Sony BPE, BPE stock consolidation in fewer places, and the choice of a global provider of logistics to work with Sony BPE in the direct delivery of products BPE from its distribution centers to dealers in Europe. The case serves as a tool to discuss the transformation of the brick and mortar distribution system for those required to support e-business. 2000 EFMD Award. "Hide
by Robert S. Collins, Kimberly A. Bechler Source: IMD 22 pages. Publication Date: January 1, 2000. Prod. #: IMD038-PDF-ENG
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