Sony AIBO is the world's first "entertainment" robot. Positioned as a family, "companion", $ 1.500 AIBO was a hit in Japan, appealing to both young and old, including those with little technical knowledge. In the United States, AIBO is in hot demand among the "techies" in love with the high-tech gadgets, but it has not caught on with the mainstream. Task Takeshi Yazawa, vice president and general manager of Sony Entertainment Robot America to figure out how to market to the American masses AIBO. Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
on Youngme Moon Source: Harvard Business School 20 pages. Publication Date: August 16, 2001. Prod. #: 502010-PDF-ENG
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