SONIC RESTAURANTS: DOES ITS DRIVE-IN BUSINESS MODEL LIMIT FUTURE GROWTH POTENTIAL? Harvard Case Solution & Analysis

SONIC RESTAURANTS: DOES ITS DRIVE-IN BUSINESS MODEL LIMIT FUTURE GROWTH POTENTIAL? Case? Solution

Sonic is a renowned American drive-in fast-food chain with almost thousands of franchise facilities throughout the large land of the United States by 2014. At the very same time, while the drive-in model was extremely reliable in the United States thanks to fond memories, it did not have the very same psychological appeal to worldwide customers. Should Sonic move away from the drive-in model and transform itself?

This is just an excerpt. This case is about Business

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