This case illustrates how an Indian software company by the name of Sonata Software, sought for growth in Western Europe through TUI Infotec, a joint venture with TUI AG, a leader in travel and tourism in Germany. It gives a vehicle for reflecting on a company's selection of a JV as a means for entering new foreign market buttressing competitive advantage and constructing new competencies.
The case opens in Bangalore in May 2010, with B. Ramaswamy, President and Managing Director of Sonata Software, preparing for a meeting with his management team to review the performance of TUI Infotec. The case tracks the history of Sonata from its parent company from its spinoff to the JV design and enactment. This case provides students with opportunities to think about choice of whether to continue the JV or to dissolve it when the earnings obligations were set to expire in 2011, and to assess the advantages and pitfalls of this international JV.
PUBLICATION DATE: March 05, 2015 PRODUCT #: NA0331-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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