Strategies to address the Cultural Issues

Since the Germans and Indians workforce have different cultures and values, BA adopted the strategy of making the two workforces work together even before the joint venture by offering the clientele services. Thisallowed both the workforces to understand the stanceofeach other and to understand the style of working. Thishelped in developingthe sense of empathy andthus allowed both the teams to collaborate with each other.Moreover, the vision of Sonata has been clearly indulged into the organization and to the new members who focus on team work.Since the vision and goals of the companyand that of the JV had been clear to both teams, it helped in mitigating the resistance that might have occurred dueto cultural differences. (Hofstede, 2011)

Joint Venture and Cultural Differences

The joint venture has done moderately great in addressing the cultural differencemore deeply.However, according to the overall analysis, the BA strategy of working with the Germans before the joint venture reallyhelped both the organizations to understand the working style, requirements and attitude towardseach otherwhich again greatly helped in developing a common communication platform, making both the teams collaboratewith each other and hence mitigating the cultural differences.

Sonata Software Limited Harvard Case Solution & Analysis

Challenges

Language has been a great challenge for the TUI JV with Sonata, since Germans are more affluent in speaking Germanlanguage and prefer to speak that language therefore, the language barrier remains a constantchallenge for Sonata to deal while going along with the jv. In addition, the emphasis on work life balance is found more among the Germanmangersandengineers while low in Indian work force as such factors can createresistance and conflict among both teams since exposed tounequal working standards.

Lastly, the salary system forGerman workers is different as compared to Indians. German manager may receive more salary than the Indian manager due to political and economicpolicies, hence it may createthe challenge for the company to cater both forcesadequately with the working terms and conditions.

Financial Analysis

The graphical presentation shows that company’s TUI income has been increasing over time. Likely, domestic income is also facing an increasing trend. However, international sales have been consistent throughout these years and show less fluctuation and no trend of increasing or decreasing

The analysis of employees shows that TUI contractors have very low or minimal presence as company employees. However, international employees of the company are continuously increasing. On the other hand, TUI employees have faced minimal increase in 2006 to 2007, but remain consistent in further three months. In addition, the number of domestic employees have been same throughout five years.......

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TUI Joint Venture with Sonata

The joint venture among theTUI and Sonata Software seems to be successful in future. It is due to factors, that since both companies are in need of each other and that the joint venture came in action due to resource matching strategy. TUI will fulfill the needs and goals of Sonata which are easy entry into European region and expansioninto different markets while increasing the learningand knowledge base of the company. TUI goal is to have access to cheap labor, advanced technology and expertise to manage its operations and most above all an easy handling of the overall operational functions by the technology partner...................

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