This case focuses on solutions Care Association (SCA) - a non-profit health organization founded in 2000, which quickly became a leader in the field of environmental protection and social responsibility. With headquarters in Glenbrook, Nevada, the company had a strong mission and socially responsible culture, which helped attract talent and run social and environmental initiatives. Despite his numerous achievements and awards, however, was a lack of awareness internally and externally about these initiatives and their impact on business and society. In addition, the company had a comprehensive way to track and report on these achievements. As the new leader of integrated health plan in the United States, decisions Care Association both the responsibility and the opportunity to be a model of what the American health care should look like. With the growing concern and check the health sector, there was no better time to address Care Association to continue to strengthen its leadership position on key social and environmental issues, such as providing affordable health care, reduce the effects of climate change, the phasing out of toxic chemicals and creating a safe, culturally sensitive and supportive environment for staff, patients and providers.
common goal occasion to use the information obtained from a comprehensive assessment of several key areas where solutions Care Association can focus and demonstrate leadership in the industry at the same time to maintain the bottom line. A set of key questions to lead the discussion included students around the most important issues for the construction of a comprehensive strategy to address CSR Care Association, given its culture, structure, and the current level of corporate governance citizenship. "Hide
by Vesela Veleva Source: Richard Ivey School of Business Foundation 19 pages. Publication Date: March 18, 2011. Prod. #: W11043-PDF-ENG
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