SolarCity Corporation contended the succeeding portion of the U.S. solar energy industry.The company installed solar panels for residential and commercial customers, equipped with a decentralized (off-the-grid) power generation and transmission model to compete with utility companies that used a centralized (grid-based) model. Solar energy was a renewable source (unlike fossil-based energy sources) and consequently scored highly on both environmental and sustainability factors.
SolarCity marketed solar energy utlizing a financing model in which the business owned the assets and the customer just paid a monthly fee for the energy used to beat the high switching costs to customers. As a new player in a nascent sector, SolarCity had never been profitable. SolarCity's co-founder and chief executive officer needed to produce a blueprint to make the company profitable despite the truth that utility companies were re-bouncing politically as well as the authorities was set to lessen tax subsidies for solar assets in the long run.
SolarCity Corporation Challenges in the Solar Energy Value Chain case study solution
PUBLICATION DATE: May 02, 2014 PRODUCT #: W14135-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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