SoJo is an internet resource hub - optimized for web and mobile - focused on helping early-stage social innovators turn their ideas into action. Established in Canada as a for profit enterprise in 2010, the company relies greatly on volunteer part time staff and contend with its own content providers for traffic in cyberspace.
Several skeptics doubted the notion would ever work: why would content suppliers forego traffic on their very own websites by relinquishing their "great things" to SoJo? Yet by 2012, with over 2,000 active users, 50 content partners, 1,300 Twitter followers, 80,000 posts viewed and more than 1,000 unique bits of content that earned global praise from conventional company media outlets, SoJo is nicely placed to grow even further and quicker.
Yet, chief catalyst and its founder, an award winning social entrepreneur, is anxious to make the organization self-sustaining by generating revenue through product and service extensions and by increasing its user base a hundred-fold. How it is possible for such a social enterprise be modeled to support the pace of increase it requires to remain the best resource for change-makers the world over?
SoJo Modeling Social Enterprise case study solution
PUBLICATION DATE: September 26, 2013 PRODUCT #: W13405-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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