To maximize their effectiveness, color cases should be printed in color. Established in the year 1995 by Zhang Xin along with her husband Mr. Pan Shiyi, SOHO China has manufactured a world-class real estate development business that has consistently delivered high-quality jobs known for their cutting edge designs and investment possibility. Even with the tremendous success of the business, Zhang Xin still looks at the future with great doubt.
Typical residential pricing in China has fell, as government proceeds to put downward pressure on residential housing prices through restrictions on the amount of apartments a resident is allowed to purchase, and competitive promotion of affordable housing on the low-end of the market. Zhang Xin questions what dangers and opportunities such market states present to SOHO. On the sales and also marketing front, SOHO China has historically remained geographically- focused on high-end, design-driven projects in Shanghai and Beijing. Zhang Xin wondered what key strategic decisions with regard to sales, financing, and design the business would need to make to be able to maintain its competitive advantage in China as the market became more competitive.
SOHO China Design, Development, and Social Harmony case study solution
PUBLICATION DATE: July 07, 2012 PRODUCT #: 213025-HCC-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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