The president, chief executive officer (CEO) and director of Sofame Technologies Inc. (Sofame) is trying to boost sales at his company. Sofame is demanding to figure out why, with demonstrated environmentally friendly technology, it's not able to achieve rapid rates of growth.
The intention behind the case will be to demonstrate the issues and challenges in selling new technology and to emphasize essential elements of managing the sales cycle and entrepreneurship, like sales strategy.
Sofame Technologies Inc. Sparking Growth in a Mature Manufacturing Company case study solution
PUBLICATION DATE: October 05, 2009 PRODUCT #: 909M70-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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