Director of marketing for fast-growing firms need to make some decisions about the customer service department. The volume in the department is growing, eye doctors are waiting for more orders to be filled, and the morale of the department escapes. With the pressure on the company to make a profit, marketing director must carefully justify any request for additional people or equipment. "Hide
by W. Earl Sasser Jr., Ramchandran Jaikumar, David S. Rikert Source: Harvard Business School 20 pages. Publication Date: December 1, 1980. Prod. #: Six hundred eighty-one thousand and fifty-two-PDF-ENG
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