Harvard Business Review (HBR) group was an early adopter of social media, having a strong presence on Twitter, Facebook, and LinkedIn. The company now aims to develop efforts of a group of social media to social strategy - and begin to move as revenues and strategy integration into key HBR author. To do this, the company has created two parallel projects, each charged with developing two specific new proposals to reinforce the social dynamics on social platforms, and at the same time creating revenue or reducing the cost of HBR. Now he has to choose between four different projects. "Hide
by Mikolaj Jan Piskorski, David Chen Source: Harvard Business School 13 pages. Publication date: April 19, 2012. Prod. #: 712481-PDF-ENG
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