Despite the exponential rise of social media use in outside stakeholder involvement, managerial practice and academic research have paid little attention to how it may be used for open innovation across the entire innovation funnel, spanning R&D, and commercialization. Consequently, there's little understanding of how businesses can form for and implement social media for open innovation.
Using a multiple case study design, this informative article examines its use across the whole innovation process. It proposes a variety of technological and organizational adaptations that managers can implement to ensure they comprehend the innovative advantages of the latest social media application.
PUBLICATION DATE: September 01, 2014 PRODUCT #: CMR577-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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