Salesforce.com has recently introduced an innovative model of social business enterprise that Salesforce.com Foundation finances its activities and grants budget by selling discounted software licenses Salesforce.com for nonprofits and education clients. The case shows the development and the initial stages of this project and the compromises inherent in mixing social and business purposes. Also, in the background, it also provides detailed information about the business model 1-1-1 Salesforce, according to which the company contributes one percent of the product, 1 percent of shares, and 1 percent of employee hours back to the communities it serves. "Hide
by Christopher Marquis, Marley C. Kornreich, Bobbi Thomason Source: HBS 19 pages. Publication Date: August 22, 2011. Prod. #: 412049-PDF-ENG
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