Salesforce.com recently implemented an advanced social enterprise business model whereby the Salesforce.com, Foundation funds, its operations and grant budget by selling discounted salesforce.com software licenses to nonprofits and education customers.
The case describe the development and initial phases of this endeavor and the tradeoffs inherent in mixing social and business goals. Furthermore, as background the instance also provides detail on Salesforce's 1-1-1 business model, whereby the company contributes one percent of equity one percent of product, and one percent of employee hours back to the communities it serves.
Social Innovation at salesforce.com case study solution
PUBLICATION DATE: August 22, 2011 PRODUCT #: 412049-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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