Unilever CEO Patrick Cescau describes how to find a middle ground "between the needs of consumers, society and the planet is a challenge, but it shows that it can be a significant source of competitive advantage for those who do it well. Cescau concrete examples of how the presence of Unilever in the emerging economies of Asia and Africa, contributing to the global development agenda, with details of new business models, the company has created for its products that meet social needs.
This article Rotman Magazine. "Hide
by Patrick Cescau Source: Rotman School of Management, 5 pages. Publication Date: 01 May 2008. Prod. #: ROT064-PDF-ENG
Related Case Solutions & Analyses:
Nodal Logistics and Custo Brasil
Building the New Bosco-Zeta Pharma (A)
Of Mice and Elephants
Workplace Design: New Managerial Imperative
Lean Assets: New Language for New Workplaces
To JV or Not To JV That is the Question (for XTech in China)
Competitive Dynamics: Competition as Action-Response
Global Leadership Success Through Emotional and Cultural Intelligences
Richmond Events
Capabilities for Managing a Portfolio of Supplier Relationships
