This study profiles the high-growth social gaming, where users play games like Farmville and Mafia Wars on social networks such as Facebook and MySpace, in order to communicate with friends and / or meet new people. By 2009, the social gaming industry is expected to grow to 250 million people play, compared to just 50 million a year ago. By late 2009, social games left considered the "Wild West" game in the U.S. to one that was a bright spot in the game industry (where video games and console sales were down at the rate of 20 percent a year), seriously by all players in the industry, including traditional publishers as Electronic Arts. By the end of 2009, in the world of social games was exciting industry, and one with an open future. As the industry continues to grow, the U.S. social game players had all eyes on Asia, where companies have been innovative in terms of monetization models, new platforms such as mobile and game content. "Hide
by Victoria Chang Source: Stanford Graduate School of Business 29 pages. Publication Date: September 15, 2010. Prod. #: EC39-PDF-ENG
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