When important social problems are not solved or social needs are not being met because of the negligence or omission in the private sector, although the technological, financial and human resources are there to solve the problems or needs, what economists call a "market failure." This videocase efforts of three parts of "social entrepreneurs" who brought innovative ideas to use entrepreneurial skills and attracted market principles to "fix" these market failures. It also highlights one important difference between them and traditional businesses, they prioritize social consequences for wealth creation . Focusing on social benefits, these "social entrepreneurs" have been meeting the needs of poor, disadvantaged and neglected communities. Entrepreneurs demonstrated are: (1) Jim Fruchterman, Benetech, who created the technology-based projects such as reading machines for the blind ( 2) David Green, the impact of the project, which has developed an innovative approach to producing low-cost, high-quality medicines for the treatment and prevention of blindness and deafness in developing countries, (3) Victoria Hale, OneWorld Health, who worked on the creation of new medicines for infectious diseases that killed millions of people in the poorest countries of the world. three discuss how they started their organization and their alternative to the "business model" works. Videocase includes additional sections on the problem of the distribution of products and their reflections on the experience of being a social entrepreneur. "Hide
by James Phills Source: Supplement 35-minute video. Publication Date: June 1, 2006. Prod. #: SI72V-VID-ENG
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