Companies often see corporate social responsibility as a key to long term success and working with non-profit organizations, in various ways to establish themselves as good corporate citizens. Delves into the promising form of company / nonprofit partnership called social unions - long-term cooperative effort between companies and nonprofit organizations, which are designed to achieve the strategic objectives of both organizations. Characteristics, factors and circumstances that allow or prevent social alliances are viewed through 11 social research alliances with the participation of 26 organizations. Although social alliances can be fraught with problems, they can be designed, structured, nurturing, and support in a way that allows both to contribute to the solution of urgent social problems and accomplish important strategic goals of the company and non-profit organizations. "Hide
by Ida E. Berger, Peggy H. Cunningham, Minette E. Drumwright Source: California Management Review 34 pages. Publication Date: November 1, 2004. Prod. #: CMR298-PDF-ENG
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