Sociable Labs was conceived as a business start trying to use the one in charge of recommendation and recommend purchasing opportunities on the Internet. Just as its social application Facebook events helped friends discover events based on the events of his friends, the founder Nisan Gabbay wanted to show users what their friends are buying or "sympathy" in the hope that such knowledge would help guide their purchases and even allow sellers to use Facebook, to help grow their sales. As much as he discovered that his customers need and what they are willing to pay? "Hide
by Arar Han, Russell Siegelman Source: Stanford Graduate School of Business 2 pages. Publication date: April 17, 2012. Prod. #: E435B-PDF-ENG
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