Remanufactured products do not always eat sales of the new product. To minimize cannibalization and create additional profits, managers need to understand how consumers value remanufactured products. It is not a static solution and should be reviewed throughout the product life cycle. While managers are responsible to maximize profits for the company, it is not necessarily equivalent to the maximum sales of the new product. Portfolio, including the renewal of products enable companies to achieve additional market segments and allow you to block competition from new low-end products or third-party reducers. "Hide
by Atalay Atasu V. Daniel R. Leaders Jr., Luke N. Van Wassenhove Source: California Management Review 22 pages. Publication Date: 01 February 2010. Prod. #: CMR447-PDF-ENG
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