Snus: No Smoke Without Fire Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

In almost every county in the world, more than 20% of the population smoke. The health hazards of cigarettes are many and severe. Recently, most developed countries have laws restricting where smokers can light up. These laws may encourage smokers to consume less or quit altogether. Sweden stands out among his peers of his country, as the smoking population is only 18% of the adult population. Consequently, it has a low smoking-related illness and death. Swedes consume the same amount of nicotine, as elsewhere, however, as many of them use traditional smokeless tobacco product called snus. Since chewing tobacco is pasteurized, not fermented, as in cigarettes and other smokeless tobacco, it contains far fewer cancer-causing substances. Smokers can reduce the harm they cause to themselves, consume more chewing, and fewer cigarettes. The dilemma for the tobacco companies is that they have to introduce snus in the markets where they sell cigarettes. And if so, then they should sell it as a supplement to cigarettes for consumption, where smoking is forbidden, or as a substitute for cigarettes in order to quit smoking cigarettes at all? Sale of snus is banned in the EU (Sweden), and the legal and other countries such as the U.S. and Japan. The dilemma for policy makers is whether to legalize chewing and how to adjust it where it can be legally sold. The case is considered codependency marketing in the private sector and public policy, and how each party should take the incentives, actions and reactions of others into account. "Hide
by John Walsh, Mope Ogunsulire Source: IMD 21 pages. Publication Date: 02 Oct 2006. Prod. #: IMD404-PDF-ENG