The turn-around at Snow Brand Milk Products was a genuine knowing experience for all included. The lessons were lots of, and while prioritizing them was hard, it appeared clear that the most considerable was the awareness that the business existed to serve the customer and, through that service, the more comprehensive society.
This short case details the successes that Nobuko Hiwasa pressed Snow Brand management to achieve, and presents the challenges that the business dealt with in 2009: mostly, continuing to develop its Corporate Social Responsibility method and attending to social and ecological problems.
Snow Brand Milk Products (C) 2009-Remaining Challenges case study solution
PUBLICATION DATE: February 26, 2010 PRODUCT #: UV4268-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS