Who has not had a great idea, and thought that it could bring millions? Greg Hurd actually took the idea and developed a bib for babies teachers he called "Snibbie". Case is considered entrepreneurial issues that arose as he introduced his product to market. In the case describes the direction he took with regard to private label, working with the bankrupt national network, and further development of its brand by developing additional products. Multimedia items available to enhance the experience. "Hide
by Gerry Yemen, Marian Moore, Geraldine R. Henderson Source: Darden School of Business 7 pages. Publication Date: November 5, 2004. Prod. #: UV2953-PDF-ENG
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