What up-and-coming beverage company to do when demand begins to exceed production? Students must deal with options to reduce the taste or production lines and the distribution of demand in some outlets and geographical areas or invent other creative solutions to deal with the problem. Snapple also had to face strong rivals (Coke, Pepsi, Nestea, Lipton), who threatened to take a share of Snapple in the category he created. Production system contract and independent distributors further complicates the possibility of Snapple on short-and long-term solutions that would balance back and pull marketing. Note and additional training videos are available for registered faculty. Video Supplement (UVA-M-0434V) is Snapple marketing manager Jude Hammerle description of what the company has done and why. This epilogue provides an opportunity to discuss the results, including the purchase of Quaker company, and ultimately, sales of Snapple to Quaker Triarc. DEMO HREF = "http://It.Darden.Virginia.edu/preview/snapple/start.htm" VIEW «Hide
by Paul W. Farris, Christine B. Friberg Source: Darden School of Business 8 pages. Publication Date: January 24, 1994. Prod. #: UV2841-PDF-ENG
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