IMD-3-2168 © 2010
Marchand, Donald A.; Moncef, Anna
Malaria is a mosquito-borne contagious condition and a public health issue in over 100 nations worldwide. Jim Barrington, previous primary details policeman (CIO) at Novartis and existing director of the SMS for Life task, had actually been attempting to fix the issue given that 2006, when he initially heard about the "last mile" issue from Silvio Gabriel, executive vice president (EVP), Novartis Malaria Initiatives. The case talks about how he approached the supplychain issue and developed a public-private collaboration to establish a basic option appropriate for the rugged African environment.
Knowing goals: There are 3 finding out goals, and methods to teach the case: 1) To go over a brand-new, collective method, including public and private business (and contrast it other offered techniques), to resolve global issues, which require options beyond the abilities and duties of single gamers. 2) How easy innovation, e.g. based upon offered cellphone networks, can resolve supply chain issues in many challenging environments. 3) How external partnerships can bring development into well developed international gamers, and have a prospective influence on their company design.
Subjects: Public-private partnership; Collaboration; Novartis; Malaria; Roll back malaria; Africa; Healthcare; Supply chain; Stockouts; Innovation; Value-constellation
Settings: Switzerland; Tanzania; Africa ; Pharmaceutical Industry; Telecommunications ; 2009 revenues of $28.5 billion; 96,000 employees ; 2006-2010
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