Vivek Khuller Smartix built by attracting classmates to work found it to him to learn how to submit it to the top venture capital firms and potential strategic partners, and refining the concept and business model by testing it in smaller venues. Now he is faced with the consequences of choices he has made in each of these areas and to decide how to manage these impacts. "Hide
by Noam Wasserman Source: Harvard Business School 14 pages. Publication Date: January 11, 2008. Prod. #: 808116-PDF-ENG