This case focuses on Skype in the voice over IP industry. Its offering shaped such outstanding utility for users in the region of the globe that Skype has become a verb - to "skype" someone means to call someone using the Skype application.
Yet despite explosive growth in demand, the business was unprofitable in four out of the five years before its acquisition by Microsoft in 2011. The case allows participants to deepen their comprehension of Blue Ocean Strategy by implementing firsthand tools and the concepts of the Blue Ocean strategy sequence.
Skype in the Voice-over-IP Industry A Commercially Viable Blue Ocean case study solution
PUBLICATION DATE: February 25, 2013 PRODUCT #: INS257-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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