In March 2000, Paul Lippe, CEO SKOLAR, faced a number of decisions that could determine the fate of their young company. SKOLAR was developed web resource for physicians. The site has been in beta testing at the Stanford School of Medicine, with a commercial release is scheduled for September. Lippe just got a market study by McKinsey & Company describe the potential market for the product SKOLAR. He had studied the report, I thought about the experience of the company today, and the decisions he had to make. Does he have the information needed to make good decisions? If not, what other information you need it, and how could he get it? Includes report McKinsey, as well as information on products and SKOLAR proposed business model, and other sources of medical information for doctors in 2000. "Hide
by Michaela Draganska, David W. Hoyt Source: Stanford Graduate School of Business 28 pages. Publication Date: February 2, 2006. Prod. #: M309-PDF-ENG
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