New product that combines surfing and skiing faces difficulties in his first year of sales worldwide. Group of MBA students studying issues and collects data on the market. The inventor of the product remains the task of taking action to save the invention from imminent disaster. What should he do? "Hide
by Dominique Turpin, Kamran Kashani Source: IMD 19 pages. Publication Date: January 1, 1998. Prod. #: IMD042-PDF-ENG
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