Erosion of trust in politics, in part because of some bad practices, for which marketing is often blamed. Exposing the principles underlying good marketing, the authors show how managers can engage in marketing that benefits consumers and public institutions. This can go a long way to restore a sense of citizenship, and to help democracy flourish in the process. "Hide
by John A. Quelch, Katherine E. Jocz Source: IESE-Insight Magazine 8 pages. Publication Date: September 15, 2009. Prod. #: IIR012-PDF-ENG
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