IMD-5-0733 © 2007
Turpin, Dominique
Dr. William Novick; the creator of the "International Kids’s Heart Foundation" (ICHF) must establish on a marketing strategy for this non-profit charitable organization based in memphis; Tennessee (USA). ICHF’s mission will be to deliver developing countries through the world with the abilities; technology and knowledge to heal and care for children with congenital heart disease regardless of religion; race or sex.
Numerous million kids all across the globe are on a waiting list for heart operation and Dr. Novick is confronted with the crucial challenge of creating consciousness for his organization in order to raise funds. He also needs to get some geographic focus for his surgical missions. He must put medical teams jointly; disseminate knowledge to local medical organizations; watch costs and pay attention to the establishment of his organization. Learning objectives to advertise a non profit charitable organization.
Subjects: Marketing; Non-profit organization; Health; Charity
Settings: USA; Worldwide; Health; Non-profit charity; 2006 Revenues > USD 2.29 million; 2007
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