This study provides an overview of the financial services industry, especially banks, in the UK in 2006, and as Zopa, the value innovator, has developed a unique position in the market through innovative business model. Rich data, especially in the banking Trends are given. Additional information about the key players in the industry are included. These data will allow students to develop a good understanding of the elements of the value of innovation, and how technology has the potential to shake up the existing structure of the industry and its key players. The emphasis is on the value of the concept of innovation and sustainable competitive advantage. The case can also be used to address the topic of how to market the company to respond to innovative business models. "Hide
by Francis Bidault, Alessio Castello Source: ESMT - European School of Management and Technology 20 pages. Publication Date: March 29, 2007. Prod. #: ES0571-PDF-ENG
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