On April 11, 2011 the merger between Canadian Satellite Radio Holdings Inc. (the parent company of XM Canada) and SIRIUS Canada Inc. (SIRIUS Canada) had received the acceptance of CRTC (Canadian Radio-television and Telecommunications Commission). This was that last hurdle standing in the way of the president and CEO of the brand new organization. Since it was first declared in November of 2010, the president had plenty of time to prepare for this amalgamation.
However, with only a couple of months before the execution plan was to go into place the president was reviewing the suggestion which he had prepared an additional time. The merger of SIRIUS Canada and XM Canada was not going to be easy. Both organizations had been fierce rivals, but it was clear that their survival was dependant on a successful amalgamation. The president's plan had to consider the make-up of the consolidated marketing strategy the management team, operations and information systems integration, and all of this was to be financed.
Sirius XM Radio Canada case study solution
PUBLICATION DATE: December 08, 2011 PRODUCT #: W11558-HCB-ENG
This is just an excerpt. This case is about FINANCE & ACCOUNTING
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