The mainly flourishing manager in British football past, Sir Alex Ferguson, is preparing for the 2012-2013 season-his record-setting twentysixth as manager of one of the most awarded professional football clubs in the world's and one of sport's biggest franchises.
To United several major adversaries have been overcome by Ferguson over the years. The newest rival may be found closer to home: since Manchester City, United's "noisy neighbors," has switched owners, the club has invested unprecedented levels of money in new players, leading to its first league title in decades. How could Ferguson bring the following phase in United's illustrious history to a successful end, and lead his team to another victory?
Sir Alex Ferguson Managing Manchester United case study solution
PUBLICATION DATE: September 20, 2012 PRODUCT #: 513051-HCB-ENG
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