As the markets of Greater China continued the procedure for rapid transformation and industrialization, newly industrialized countries (NICs), including Taiwan and mainland China, experienced dramatic changes in their business settings. Accompanying the industrialization of east Asian markets, business ethics were in a state of flux, as traditional values were regularly swept aside to justify profit maximization. In this ever changing business environment, what were the features and advantages of business ethics that is Chinese? What part did they play? Could an ethics-based business practice serve as a source of competitive advantage? Business ethics was being supported by what business settings? Few studies have paid attention to these kinds of questions. Sinyi was among the most successful real estate agent businesses in Taiwan and mainland China. From a Confucian view, Sinyi's creator cultivated a "people-focused" culture for both its customers and employees. Sinyi established an outstanding corporate image by implementing business ethics as an essential identifying strategy and was seen by many as the role model of responsible business. Sinyi service was regarded as premier in Taiwan. Its customer satisfaction evaluation was also far above the sector average. Trustworthiness and fair dealing were the guiding principles of the company. This was in contrast to the- then disorderly surroundings of the property industry in Taiwan, where fundamental trust between buyers and sellers was uncommon and deceit existed.
In the last two decades, Sinyi Group forged an alliance with global property brokerage Coldwell Banker and had expanded its operations to mainland China. This case should provoke dialogue and holistic thinking on Confucian entrepreneurship, sustainable business and the relationship between business ethics and competitive advantages.
Sinyi Real Estate in Taiwan case study solution
PUBLICATION DATE: June 11, 2009 PRODUCT #: 908M77-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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