Introduction
Sinyi is a firm that is involved in the real estate business and is providing extensive services of real estate to the public at large. The company is providing customer care services, which are being offered 24 hours a day.
Case Analysis
Characterization of Sinyi Real Estate
The culture of the organization includes the beliefs, knowledge, customs, laws and morals. The founder of the organization believes that the customers and the employees of the company are the back bone of it.The organizations culture of Sinyi is clan culture. In this type of culture, the employees of the organization are considered as a family and are given importance. The focus of the organization is on the mentoring of the employees.
The organization is considering nurturing the employees. The organization protectsitsemployees in the bad times. This keeps the morals of the employees high and encourages company loyalty. The organization takes care of the employees by offering them more than the industry norms of salary. In addition, the company also offers bonuses to its employees..
Basis of the culture in Sinyi
The founder of the organization, Mr. Chun-chi Chou,is the originator of the culture of the Sinyi Real Estate. He believed that the company can only progress with the progress of its employees only. With great care of the policies of the company for its employees and customers, Sinyi will achieve new heights in this industry.
Developing the culture
In the development of the company’s culture, the most important role is of the company’s management and the head of the company. The behavior of the head of a company and its management is the driving force for the development and implementation of culture.
When a company is posing the culture it wants, the head of the company maintains the ethical behavior to influence the employees. The culture is transmitted to the employees by practice and training. The employees are trained and informed how to behave in the organization.
The cultural practice is the most important for a developing company to sustain. A misfit will ruin the company’s development because of employees opposing the existing culture. The new employees have to adopt the culture to fit in the organization.
Efforts in establishing an ethical business culture
The founder of Sinyi, Mr. Chun-chi Chou is of the view that the profits of the company are linked with the satisfaction of its employees and the customers. Mr. Chun-chi Chou is considered as the “Confucian entrepreneur”.
He believed in the concept that the organization keeps its employees and customers satisfied. He also believes that the company will automatically make profits but if the company does not take care of its employees and customers and the profits which were in progress, then the company may lose that as well and the employees.
Trade off between profit and ethics
When a company starts up, in the short term it only looks for survival and not to make big profits and to stabilize itself to progress in the long run. Therefore,the idea of Mr. Chun-chi was the same to look for the long term run by developing itself to sustain in the long run. Yes, it was a trade off but a worth wile trade off.
Ethics keep the organization in its original form and to practice the best. Therefore,Mr. Chun-chi developed the principles for the organization that will lead the company in the right direction in the long run. An organization without principles is like a building without pillars.
Competitors respond to Sinyi’s approach
Sinyi is of the view that they can lose profit but will not compromise on the ethical behavior of their employees, therefore for this cause the management will include training sessions. The competitors followed the policy of Sinyi,how ever they did not focused on the ethical training of their employees, but only trained them to increase the profits of the company.
The competitors of Sinyi started the training programs and started hiring fresh graduates. The training program lasted for 3 years focusing on the profit enhancement activities. The companies focused profits and not the people.
Sinyi focused its training programs on the fine line of ethical behavior. The training programs were for the employees and the plans were to increase the quality of services. In the state of boom, the company will not increase the number of offices, but it will only focus on providing the best services possible. The profits will increase with quality performance and their loyal customers will stay with them in boom and even in recession...............................
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