SCCL was declared "sick" (bankrupt) by the Board for Industrial and Financial Reconstruction (BIFR) twice, in 1992 and 1996. It had amassed losses of 12.19 billion rupees. As it provided direct and indirect employment to people residing in the area around SCCL, the well-being of the organization was essential not just for the mammoth workforce, but also for the state of Andhra Pradesh (AP).
The power generation units of the state relied significantly on the coal supplied by SCCL. The case captures various initiatives undertaken by Sarma to bridge the trust deficit between direction and blue-collared workers with low literacy and income levels. It discusses the new communicating strategies and workers to join. The case describes numerous strikes plaguing SCCL were restrained, and order was restored to allow productivity to increase. Under Sarma's leadership, SCCL realized a net profit of 894.1 million rupees for the fourth straight year in 2001. Sarma had a fixed tenure of five years which finished in 2001. The task for the new leader was to build on the foundations and take the performance of SCCL to new heights.
PUBLICATION DATE: December 06, 2011 PRODUCT #: W11553-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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